_forMAT#01

Creative Solutions For Events

Client

TC Group

Date

February 2025

Services

forMAT merges “for” and “MAT,” which stands for “Media and Technology,” and serves as a creative hub for developing innovative ideas and content that enhance technology in events.

Creative Events

The perfect forMAT for events, a perfect forMAT for everything.

forMAT embodies a process for designing creative contents for events:
the event forMAT, as well as the forMAT of a webinar, presentation, video, and much more.

forMAT is made of:

art directors, project managers, copywriters, graphic designers, 3D designers, video makers, photographers, and artificial intelligence specialists.

forMAT encourages team collaboration, ensuring that projects benefit from multiple creative perspectives for maximum impact.

This is exactly how this new TC Group Business Unit was conceived and created, including the concept, logo, visual identity and website, naming it forMAT.